Customer relationship management (CRM) is a software system that manages your relationships with customers. A CRM system isn’t just one solution. To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports every step in your customer’s journey. Such an end-to-end solution should include a sales cloud, service cloud, commerce cloud, and marketing cloud, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view.